direction:
a clear idea, developed before the first shot.
i develop the concept, the visual language and the plan behind each project, from moodboards and references to casting, styling and location.
whether i shape a campaign from scratch or work within a brand’s existing vision, i make sure every decision serves the idea.
scope: concept development, creative direction, moodboards, visual direction, casting direction, shoot planning
campaign photography:
images that carry the idea all the way through.
i shoot campaigns and editorials and take care of the post-production myself, so the look stays consistent from the set to the final file. the result is a cohesive set of images, ready for print, digital and social.
scope: campaign photography, editorials, on-set direction, image selection, post-production, retouching
social content:
content made for the platform, not adapted to it.
i create photography for your brand’s social channels, built around your audience and visual identity. each piece is planned for its format from the start, so it feels native to the feed while staying true to the brand.
scope: content concepts, social photography, carousel and feed planning, post-production, format-specific delivery
